Rentals.ca’s Summer 2025 Renter Preference Survey reveals growing pressure on renters across Canada, with affordability dominating concerns—especially among younger tenants.
The survey, which polled over 500 renters nationwide, found that 34% are spending more than 50% of their after-tax income on rent—far above the commonly accepted 30% affordability threshold. Younger renters aged 18 to 24 are hit hardest, with nearly 49% in this high-cost category.
Despite these financial strains, renters remain selective about amenities. The top features renters are willing to pay more for include:
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In-unit laundry (57%)
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Air conditioning (44%)
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Parking (43%)
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Private outdoor space (34%)
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Pet-friendly policies (31%)
In-unit laundry ranked highest across all age groups, while families and tenants in larger buildings placed greater value on A/C and parking.
The survey also found that 57% of high-cost renters are considering relocating to another city in search of more affordable housing, with most targeting units under $1,499/month.
Rental incentives like free rent or utility discounts appeal most to renters aged 25 to 54, while younger and older renters prioritize other factors.
For detailed insights and city-specific breakdowns, visit the full report at Rentals.ca
